Privacy Policy

Folsom Plastic Surgery, PC operates the website psaf.com (Website). This Privacy Policy explains how we collect, use, and disclose personal information from those who choose to use our Website.

By accessing or using our Website, you agree to the terms outlined in this Privacy Policy.

We are committed to protecting your privacy. We use the personal information we collect to improve our Website and enhance your experience as a visitor. We will not use or share your information with anyone except as described in this Privacy Policy. We are also committed to maintaining the privacy of your health information in accordance with the Health Insurance Portability and Accountability Act (HIPAA).

Information Collection and Use

When visiting our Website, you may be asked to provide personally identifiable information (PII), such as your:

Name
Email address
Phone number

You may also visit our Website anonymously. We collect information when you:

Register on our Website
Subscribe to our emails or newsletter
Fill out a form

We may use the information we collect to:

Personalize your experience and better respond to your needs
Improve our Website based on your feedback
Deliver the services or products you requested
Respond to your inquiries and send you relevant information

Log Data

Whenever you visit our Website, we automatically collect certain information that your browser sends to our server, us, known as Log Data. This may include:

Your computer’s Internet Protocol (IP) address
Browser type and version
Pages visited on our Website
Date and time of your visit
Time spent on those pages and other usage statistics

Cookies

Cookies are small files that a website or service provider transfers to your computer’s hard drive through your web browser, enabling the site or service provider to recognize your browser and capture and remember certain information. Our Website uses these “cookies” to collect information and to improve our Website, which helps us provide you with the best possible experience. You have the option to either accept or refuse these cookies and to know when a cookie is being sent to your computer. If you choose to refuse or disable our cookies, you may not be able to use some portions of our Website. You may contact us via phone or our contact form to request access to, deletion of, or amendments to the personal information we collected.

Service Providers

We may employ third-party service providers to:

Facilitate the operation of our Website
Provide Website services on our behalf
Perform Website-related services
Help analyze how our Website is used

These third parties may access your personal information only to perform assigned tasks and must not disclose or use it for any other purpose.

Google Analytics

This Website uses Google Analytics to help analyze how visitors use this Website. Google Analytics tracks your location by your IP address, which is anonymized. You may learn more about Google Analytics terms of service or how to opt out of Google Analytics.

Google Ads

This Website may use the Google Ads remarketing service to advertise on third-party websites (including Google) to previous visitors to our site. It could mean that we advertise to those who have visited our Website in the past but did not complete a task, such as filling out the contact form to make an inquiry. This advertisement could appear in the form of an ad on the Google search results page or a site in the Google Display Network. The Google Display Network comprises over a million websites, videos, and apps where ads can be displayed. Sites in this network have partnered with Google to show relevant ads. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to this Website. Any data collected will be used in accordance with the privacy policies of Google and this Website. You may opt out of Google’s use of cookies by visiting Google Ad Settings. You may also opt out of a third-party vendor’s cookies by visiting the Network Advertising Initiative opt-out page.

Facebook Pixel

This Website uses Facebook Pixel to help measure the effectiveness of our advertising. Data collected is used in accordance with Facebook’s Data Usage Policy and may be associated with your Facebook account.

This Website may use the “visitor action pixels” from Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”)) on our website (“Facebook Pixel”).

Facebook Pixel enables the tracking of user behavior after a user is redirected to the provider’s website by clicking on a Facebook ad, allowing us to measure the effectiveness of Facebook ads for statistical and market research purposes. Data collected in this way is anonymous to us, and we do not have access to the personal data of individual users. However, this data is stored and processed by Facebook, and Facebook may link this information to your Facebook account and also use it for its own promotional purposes in accordance with Facebook’s Data Usage Policy. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.

The legal basis for using this service is Art. 6, paragraph 1, sentence 1, letter of the General Data Protection Regulation (GDPR). You can object to the collection of your data by Facebook pixel or to the use of your data for the purpose of displaying Facebook ads by updating your Facebook ad settings.

Facebook is certified under the Privacy Shield Framework agreement, thereby guaranteeing compliance with European data protection legislation.

Contact Form

Our Website’s contact form submission data—IP address, user agent, name, email address, Website, and message—may be submitted to the Akismet service (also owned by Automattic) for the sole purpose of spam checking. The actual submission data is stored in the database of the site on which it was submitted, and it is emailed directly to the owner of the form (i.e., the site author who published the page on which the contact form resides). This email will include the submitter’s IP address, timestamp, name, email address, Website, and message. The data is collected on this Website’s database and stored indefinitely.

Privacy of Collected Information and Data

We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information. We do not sell, trade, exchange, transfer, or otherwise give your PII to any other company for any reason without your consent, other than for the express purpose of delivering the requested service or purchased product. However, this does not include trusted third parties who assist us in operating our Website, conducting our business, or servicing you, provided that those parties agree to keep this information confidential.

We may also release your information when we believe it is necessary to comply with the law, enforce our site policies, or protect our own rights, property, or safety, as well as the rights, property, or safety of others. However, non-personally identifiable visitor information may be shared with other parties for marketing, advertising, or other uses.

How We Protect Your Information and Data

We use the following information to check login activity and potentially block fraudulent attempts: the user’s IP address, the user’s email address/username (i.e., the value they attempted to use during the login process), and all IP-related HTTP headers attached to the attempting user. Our Website is scanned regularly for security holes and known vulnerabilities to ensure your visit is as safe as possible. Your personal information is stored within secure networks and is accessible only to a limited number of individuals who have been granted special access rights to these systems and are required to maintain the confidentiality of this information.

Patient Images

All patient images on this Website are owned by Folsom Plastic Surgery, PC. We respect your privacy and understand that not all patients wish to have their images on the Internet. We will not post images of you or your procedures without your prior written consent. If you ever wish to have your images removed after giving consent, you can submit a written request to our office for removal.

Other Websites

This Website may contain embedded content (e.g., videos, images, articles) or links to other websites on this site. Embedded content from other websites behaves in the same way as if the visitor had visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website. The best practices of those websites are beyond our control. Our Privacy Policy applies only to this Website. By using our Website, you agree not to hold us liable for the actions of other websites on the Internet that are beyond our control.

Children’s Privacy

This Website complies with the requirements of the Children’s Online Privacy Protection Act (COPPA) and does not address anyone under the age of 13. This Website does not knowingly collect PII from children under 13 years of age. If we discover a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian of a child under 13 years of age and are aware that your child has provided us with personal information, please contact us so that we can take the necessary actions.

Health Insurance Portability and Accountability Act of 1996

While our office complies with the Health Insurance Portability and Accountability Act (HIPAA), this Website is not intended to collect or transmit protected health information (PHI). You will not be required to enter any of your medical information on our Website. Any information obtained through the office may be used for the following reasons:

We may need access to certain information to set up future appointments, refer you to a different physician or hospital, contact you about test results, and perform other “in-office” tasks regarding your medical treatment.
We may need to share your information with other facilities, including but not limited to radiology, laboratories, medical specialists, and insurance companies, to facilitate the processing of claims.

HIPAA Privacy

We will never share your health information with other people without your permission. However, regarding our Website contact form, please remember that communication via email over the Internet is not secure. Although it is unlikely, there is a possibility that the information you include in an email can be intercepted and read by parties other than the intended recipient. Our Website is not a portal for HIPAA-protected communications. We recommend calling our office directly for confidential matters. Please do not include personal identifying information such as your birth date or personal medical information in any emails you send to us. No one can diagnose your condition based solely on email or other written communications. Communication via our Website cannot replace the relationship you have with a physician or other healthcare practitioner.

Understanding Your Health Record & Information

Each time you visit our office, a record of your visit is made. Typically, this record contains your symptoms, examination, test results, diagnoses, treatment, and plans for future care or treatment. This information is often referred to as your health or medical record and serves as the basis for planning your care and medical treatment.

Information and Test Results

We may use your health information to send you information on the treatment and management of your medical condition that you may find to be of interest. We may also send you information describing other health-related goods and services that we believe may be of interest to you. If we are unable to provide you with test results in person or by phone, we may send the information to you using the mailing address on file or via electronic mail.

Individual Rights

You have certain rights under the federal privacy standards, which include:

To request restrictions on the use and disclosure of your protected health information.
To receive confidential communications concerning your medical condition and treatment.
To inspect and copy your protected health information.
To receive an accounting of how and to whom your protected health information has been disclosed.
To amend or submit corrections to your protected health information.
To receive a printed copy of the notice.

For more information about your rights under HIPAA, visit https://www.hhs.gov/hipaa/for-individuals/index.html.

Accessibility

We strive to ensure our Website is accessible to all visitors. If you experience difficulty accessing any content, please contact us.

Complaints

If you would like to submit a comment or complaint about our Privacy Policy, you can send a letter outlining your concerns to Plastic Surgery Associates of Folsom (PSAF). If you believe that your privacy rights have been violated, please send us a letter describing the specific cause of the privacy concern. You will not be penalized or otherwise retaliated against for filing a complaint.

Consent

By using our site, you consent to our Privacy Policy.

Changes to our Privacy Policy

We reserve the right to update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately after they are posted on this page. Therefore, we recommend that you review this page periodically for any updates.